What Did You Expect? Coca-Cola’s Newest Anti-Obesity Ad Blames Chairs, Not Coke.

cokeSo did anyone honestly think Coca-Cola cared about obesity? That the Superbowl Coca-Cola halftime ad that talked of all calories counting meant that they’d encourage people to drink less of their sugar water?

Silly world says Coca-Cola. It’s not about the sugar water. It’s about chairs. Chairs make people fat.

Here’s Coca-Cola’s first missive in its new found commitment to “fight overweight and sedentary lifestyle” shows a man rising up against the chairs of the world….and buying the 10 teaspoons of sugar water otherwise known as a fully loaded 12oz Coke.

Again, you really can’t make this stuff up.

[UPDATE #1: After you watch the video vilifying chairs, make sure you click here to have a gander at some absolutely delicious sugary irony

UPDATE #2: After a few folks questioned the veracity of the ad suggesting it was a fake or a parody I contacted Publicis Spain (the agency credited) and they responded to tell me that it is indeed a real Coca-Cola advertisement.

Dr. Freedhoff is the founder and Medical Director of the Bariatric Medical Institute, dedicated to the (nonsurgical) treatment of overweight and obesity since 2004, and his personal website Weighty Matters, is ranked among the world’s top health blogs.

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